Marketing with Heart
The D.LOVE campaign is LIVE!
What if inclusion looked normal? Warm. Creative. Everyday.
Not a special report.
Not a once-a-year post.
Not the same ol terrible stock photo - not our images, our images ROCK!
Just heart. Everywhere.
Hands over hearts. Smiling eyes. Coffee with heart latte art. Heart-shaped pasta. Real creators. DIY images. Small moments that feel human, because that’s what audiences actually connect with.
We say “be inclusive” but what does that actually look like when you’re a marketer staring at a blank brief on a Tuesday afternoon?
Hayley - Paid Contributor with her Heart Sun photo. Image Description also in alt txt
It looks like choosing images that reflect real people.
Real bodies. Real families. Real difference.
Not as inspiration as reality.
And here’s the truth: most marketers I talk to want to be inclusive. They’re not resisting it. They’re not anti-diversity villains. They’re just busy, under pressure, and working with what’s easy and available.
So I built what’s easy and available.
This campaign is powered by our creators, paid contributors, submitting raw, simple, human images. Not polished ad shoots.
Because inclusive marketing doesn’t need a $50,000 production budget.
It needs intention.
We’re turning those images into quasi ads, editorial layouts, and a zine — to show how brands can actually use inclusive visuals in creative work. Not just talk about it, do it.
And yes we’re selling the image bundle too. Because creators deserve to be paid. Representation deserves to have value. Inclusion isn’t charity — it’s creative excellence.
The other reason I made this campaign?
Because I don’t have endless energy. I’m a carer. I run a social enterprise. I live in the real world of constraint. And I wanted to prove, mostly to myself that meaningful campaigns can be built lean, scrappy, and full of heart.
No gatekeeping. No perfectionism. No waiting until someday.
Just start. Make. Share. Include.
Marketing with heart isn’t seasonal. It’s not just for Valentine’s Day. It’s not just for awareness months. It’s not just for disability campaigns.
It’s a creative standard.
Every brief.
Every brand.
Every day of the year.
If this campaign does one thing, I hope it shows marketers this:
You don’t need to be scared of inclusive creativity. You just need to put heart into it.
Simone <3
