Recap: My word for the year for 2025 was “integration” I had to put all the things we do … inclusion, access and representation in one place, our storefront ie. the website., hen I had to systemise it better AND than I had to rebuild the website and create a sales and marketing strategy.

I was all hands on deck and finalised the year with a sprint, putting the website together will all the things, than my life imploded 🤯

I am still in a bit of shock over the implosion, don’t have time to dwell on it really, my biggest fear came to life. Josh not only getting sick and then getting sicker from being sick, as well as rapidly losing his transplant and going into renal failure. He is already on week 5 (of 6) workup of his dialysis regime, which will be 3 times a week till … well always …

So I am thanking my past self for all the “integration” because my word for 2026 is landed, so there’s no biz development, nothing to re-build, it’s just doing the do, sitting in the chair, with our infrastructure for brands to plug and play and get inclusion right!

So while I ease back into it and watch all the ins and outs and predictions, I have a few of my own.

Calling people in: So many people want and sometimes expect me to call brands out. But real change doesn’t come from shame. I am always speaking to brands who want to be inclusive, who want to learn, who want to do more, so we need to start calling people in if we want real, lasting AUTHENTIC change around the wor(l)d of disability.
Micro Learning: When I started disinfluencer I had a landing page and I was waiting for a “expert” to do my website widget. After being fobbed off yet again, I watched a youtube tutorial and did it myself. While we all have AI in our pocket, let’s not lose our love of learning and lust for moments of micro learning instead of AI slop!
Low fi images: It’s not just the gram but in a world of AI (don’t even get me started on AI imagery - another day for that one) Want to build trust? Go low-fi from your images to turning up online, everyone is over the polish, people want real and there’s nothing more real than in the moment content, BTS or images that no AI prompt can truly create!

*A photo of an office with the words #KindnessWorksHere from our RAW - Objects and Things category in the disinfluencer inclusive stock library. Image Description also in alt txt.*

Real long form content: What I have started doing is creating my content (visuals) and then voice noting captions, I stole this idea from my kids who don’t type to search, just voice note, and as a left hander who always gets an “@” instead of a return on my screen keyboard, voice noting is the way to go and then obviously, once I get started, you get an essay not a nice and neat short sentence hook, bait and switch. Although I am not voice noting this one, the whole idea behind this point is the blog THIS BLOG all content will start here on the blog on our website and will be chopped and distributed across channels during the week. I love reading newsletters and my long form IG has been performing really well, so more of that from me and hopefully you (DM your must read newsletter to sign up to!)
Accessibility Statements on websites: Please, please PLEASE get yourself an Accessibility Statement on your website! While you could go to mine and copy and paste it, I do have a micro tool you can use because it isn’t just some random text, it is a thing you can do and implement across your business, from events to hiring that can not only attract the right people and customers, but also help your SEO!
Brands big and small will come to us: I am super happy to say this has already started to happen, with CBA but I would love some FMCG [ fourntwenty, m&ms & oreo I am looking at you ] And ofcourse Apple not the fruit the tech giant! I know they don’t need our help, and that’s exactly why it would be exciting to work with them, not in the obvious way of booking talent for imagery, but through stories. people just using their products in everyday life.
Josh does this all the time: watching YouTube, listening with Beats, with voice commands, searching, exploring. Not as assistive tech, not as a case study, just as a consumer. That’s the perspective brands rarely get, real life, unpolished, and inclusive without needing to be performative.

So there you have it, my 2026 predictions for me, disinfluencer and for any business or brands wanting to be inclusive. Work or learn with us Here and HERE

Simone

ps - If I ever won lotto (I don’t even play) I would option the rights to a few of my favourite Romance novels, so we could see a love story blow up like Heater Rivalry but instead of mm romance, it will be disability! Listen to me chat about this with my mate Jo from Studio Talent Collective

6 predictions for 2026 // The Disinfluencer Edition.