Enter: Hermit Crabs, Robots and the Secret Life of Pets
Hermit crabs are often described as the easiest pet. Low maintenance. Low mess. Small-space living. No big setup. No perfection required.
That’s the point.
Low-fi living is having a moment and not just aesthetically. It’s about ease. Sustainability. Making choices that fit real life, not an aspirational version of it.
Low-fi campaigns sit in the same lane.
They don’t demand:
Big budgets
Big crews
Big energy
They meet people where they are.
When we talk about The Secret Life of Pets or robots in culture, we’re really talking about simplification, how people want life, creativity and consumption to feel lighter, easier and more manageable.
Hermit crabs aren’t aspirational pets, they’re practical ones.
Low-fi content isn’t aspirational marketing, it’s practical marketing.
And in a cost-of-living crisis, attention recession and burnout economy, that practicality is powerful.
Low-fi doesn’t mean low impact.
It means accessible, repeatable and human.
Image Description: An image of a hermit crab in a mans hand, with a chi9ld patting it, image from the disinfluencer inclusive stock library. Image description also in alt txt.
What brands should be paying attention to
Low‑fi campaigns aren’t a trend, they’re a signal.
A signal that audiences want:
Authentic storytelling
Inclusive representation
Less polish, more truth
Access over aesthetics
And here’s the kicker: inclusive campaigns perform better when they’re believable.
Disability doesn’t live in perfect studios. It lives in hotel rooms, messy bedrooms, kitchens, cars, hospital waiting rooms, and everyday moments.
Low‑fi lets that reality exist without apology.
What this means for Disinfluencer Images and beyond
This is exactly where Disinfluencer Images sits.
Yes, we’re an image library, but we’re also more than images.
We’re low‑fi by design.
We work with disabled talent who don’t need to be over‑produced, over‑directed or over‑explained to be powerful on camera. Real people. Real environments. Real moments.
The same reason RM Williams’ phone‑shot campaigns work is the reason disabled talent works best when you let them show up as they are.
Low‑fi removes friction.
It opens the door to talent who are often locked out of traditional production models, not because they lack skill or presence, but because the system wasn’t built for them.
We offer brands a different way in.
Not a casting scramble.
Not a glossy one‑off.
A practical, accessible, repeatable way to work with disabled talent — whether that’s through images, content, or low‑fi creative direction.
If you’re a brand like RM Williams — or want to move like one — this is your lane.
Call us
If you’re looking for:
A low‑fi entry point into disability representation
Disabled talent without the production headache
Content that feels human, not manufactured
Disinfluencer is your low‑fi way in. www.disinfluencer.co start with a LOOKBOOK
